On September 25, 2005, Brittany was involved in a life changing sport bike accident as a passenger on a GSXR 750. She spent two months in the hospital and received skin grafts on over 50 percent of her body. Since the accident, pictures of her injuries and articles about her experience have been posted on over 200 motorcycle forums in the United States alone.
Brittany’s original article on her accident, written in first person form, was published on SpeedFreakInc.com in October 2006, and received 250,000 unique hits within the first month. Since then, it has spread across the world is still receiving positive feedback from readers all over the globe. Her personal account promotes and urges all riders and passengers to wear gear every time they ride. Her story has touched millions, and to this day, Brittany is still receiving emails from new readers applauding her for her efforts and encouraging her to continue spreading the message.
Brittany was featured on the cover of the Dealernews supplement GEAR 2007 as a spokesperson for the well known phrase ATGATT; All the gear, all the time and Icon Motorsports. Her story could be found inside as the premier article of the issue, with 6 pages focusing on her experiences and accomplishments. She was also featured in the centerfold of the issue; a poster promoting safety gear for all riders and passengers. The poster has been seen on the walls of many dealerships and privately owned shops all over the US since the publication of the issue in June of 2007. Brittany was asked to appear as a special guest at the Dealernews Dealer Expo in 2008 for her involvement with the publication. There, she took part in the Top 100 Gala, classes for dealership owners, and autograph signing sessions alongside some of the industry’s best known riders. During the event, she met Tim Buche, the President of the Motorcycle Safety Foundation, and the seed for Rock the Gear was planted.
Due to the overwhelming response to her story, Brittany has dedicated her life to the promotion of motorcycle safety apparel and the education of riders regarding this important aspect of the sport. She has worked with several companies, groups, dealerships, and web communities to spread her message to riders everywhere. Her most recent partnership is with the Motorcycle Safety Foundation, to create a web based campaign urging all riders to “Rock the Gear.”
Brittany’s not-for-profit campaign, RocktheGear.org, was launched in 2008 and was funded by the MSF through the National Agenda for Motorcycle Safety grant program. The campaign is created, designed, and managed by Brittany and a small dedicated team of professionals and motivated riders. The mission is simple: to produce a community where information is available, influence is abundant, and the choice to ROCK THE GEAR is supported and rewarded.
Brittany is also a Nationally Certified MSF RiderCoach and facilitates both the Basic Rider Course and Experienced Rider Course in the state of Kentucky from April to November. She is credited with the production, promotion and launch of online motorcycle retail sites CycleProsOnline.com and KTMPartsHouse.com. A custom build enthusiast, Brittany rides a fully customized Paul Boyden Customs Yamaha R6, which won the 2WheelTuner Boz Bros amateur builder contest (by public vote) at MotoGP 2008 in Indianapolis. She single handedly planned and promoted the first Icon Limiter Bike night event in Lexington, KY in 2011. Other projects include hand-made RIDE RIBBONS for Breast Cancer Research and sponsorship of the Annual Women’s Sportbike Rally. She belongs to well-known groups such as the American Motorcyclist Association, Women Who Ride Rock, Sportbike Track Time, and is an active member on several national motorcycle enthusiast forums. Brittany is a staff writer for Sportbikes Inc. Magazine is also a contributing writer for RoadBike Magazine, StuntRide.com Magazine, and WomenRidersNow.com.
Briter2Morrow.com was launched in June of 2011 with a simple goal.
“I want to make the world a better place for motorcyclists (and all people) through education, training, testimony, and motorcycling! I have been carving this path for several years, and a rocky one it has been! I got back on (my own bike this time) and decided to use my experiences as a tool to teach others. I’ve done many things, seen many places, and met many people who want the same things I want for the world. I hope that documenting my efforts through this blog will inspire others to travel off the beaten path as well.” -Brittany Morrow
